4th Platform offers cloud-based video conferencing services and collaboration tools that create real value for your business.
Whether it’s one-to-one video calls, small online meetings, large web conferences, or chats between teams; 4th Platform’s solutions are designed to enhance productivity and provide seamless collaboration.
Remove barriers to communication and hold video conferences that anyone can join, from anywhere, on any device. 4th Platform offers interoperability with other video calling services, so your business can reach out and connect with wider audiences.
It’s no longer a matter of if you will use video conferencing software, but when.
The oldest recognised benefit of video conferencing is reduced travel time and expenses. The ability for managers, internal teams, and IT personnel to be in client meetings or solve issues without leaving their offices can help drive business productivity. Providing video capacity for your customers can create a competitive offering. Even hiring can be less of a hassle if persons unable to be part of the live interview process can evaluate the candidate from the recorded video call.
Increased attendance from dispersed internal teams and clients is possible for participants who otherwise would have been debilitated by location. Further, video recording capabilities mean that, if needed, all individuals who need the data (such as staff training or presentations) can get the information when it is easiest for them, rather than delaying or not attending the meetings.
Because people are calling from different locations, defined start and end-times are often agreed upon prior to the video call. This allows for a more intensive discussion with less chit-chat, and participants are more likely to stay alert and focused on what is discussed. Instead of frustrating email trains where meaning or intent behind messages can be obscured, participants can see important visual cues in body-language from customers, partners, and colleagues. Expressions of satisfaction, concern, or understanding can be addressed more easily than through a myriad of emails, IMs and voicemails, making video conferencing the closest thing to being there.
As a result of improved communications, participants are more in sync, decisions are able to be made faster, and productivity increases. Problems can be resolved faster and services for clients can be developed more quickly, providing a serious competitive edge for your company.
The mobility offered by cloud-based video conferencing positively contributes to employee retention. Less travel requirements allow a better work/life balance and employees can choose to work from home to alleviate cost of commuting. Remote employees can still have close relationships with team members, as video’s real-time face-to-face interactions are richer than any alternative to in-person meetings.
All of these aspects mean video conferencing provides a strong competitive advantage for your business. There’s no benefit to being second, but with the right unified communication system, you can maintain a strong business position through effective collaboration and productivity improvement.