Develop an application platform.
Remove the need to install and run applications, use the 4th Platform PaaS service and data centres. No need for the expense of hardware acquisition, provisioning and maintenance, 4th Platform takes away the need for you to organise software licensing, installation and support.
Rather than purchasing software to install, or additional hardware to support it, use the pay as you go model.
You have the option to access more, or fewer, services or features on-demand.
Rely on 4th Platform to automatically perform updates and patch management. This further reduces the burden on in-house IT staff.